ProCore Endoscopic Ultrasound Needle

The Challenge:  A client with a new product, an endoscopic ultrasound biopsy needle.  On one end, the handle which operates the needle, and six feet away — the business end not much larger than a sewing needle.  Both ends have features that need to be highlighted.  Combine that with a trifold 11 x 8.5 layout . . . 3D to the rescue!  None of the depth-of-field restrictions of standard photography and the ability to “cheat” size relationships to give both components equal billing.  The Result:  A very happy client!